CSX PSA Campaign

WE Say Yes to CSX! Campaign - Smithfield-Selma Chamber of Commerce

With the help of Crystal Roberts (Owner of Mountaintop Productions, a PR and Communications firm) Platform developed the icon and campaign slogan that would be a key element throughout the campaign. The versatility of the button shape and opt-in terminology could be used across every platform. From social media to billboards, to online “We Say Yes to CSX!” petitions the campaign slogan and icon is the key visual element that brought every other piece to life.

Reference Card

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