Color studies are important in determining the look and feel of a Brand’s Identity. Choosing a color scheme helps maintain continuity across all platforms and creates a feeling that everything works together as a whole.
Integrated Healing’s logo color, Pantone 364C, was chosen because of its association with nature and healing.
This color was then integrated into a color scheme that fit the clean, airy feel of the brand. The bright green was chosen to compliment the more subtle colors, serve as an accent, yet adhere to Platforms standards. The idea and philosophy that a brand should be both eye catching and easy to view.