Are you the only one at the table without a tailored suit? – The importance of a branded logo.

(Flash to a morning full of research and an hour long client conversation on who they are as a company, and what that should look like.) "Here is a website with a bunch of logos I like." Said my well...

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Don’t tell them. Show them…through content marketing.

Here at Platform we do a lot of consulting with small businesses and startups.  It's a big big world out there and we understand it's easy to get duped into over paying or subscribing to things when you shouldn't.  One of...

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The importance of having a plan, and writing it down.

     Lately, a key part of my work has been sitting down with CEO's and helping them take everything from event planning to marketing strategies and get them on paper. Hailing from a military and project management background, I am well...

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Blue Ocean Investment Company Mailer

Our latest project is the Blue Ocean is an investment firm looking to reach clients who are mid range in their credit scores but have been turned down by other companies. As we researched other marketing material by similar...

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Happy #cheeselovers day!

     In honor of National Cheese lovers day, I thought of this design.  This was my first design project in school. A 3-D poster for a design scale conference chiseled from ceiling tile. A medium that was very interesting and cumbersome...

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What most startups miss when it comes to branding…

In a recent Q&A, Mashable asks Slack CMO Bill Macaitis "If you could give one piece of advice to your younger self that pertains to your career in marketing, what would it be?" His first response highlights what every startup...

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The most expensive sign is the one no one will ever see.

I recently stopped in to talk to the owner of Pizza Express here in Selma, NC, and discuss some things they could do to increase traffic. For those of you who don't know, they have fantastic pizza and pasta dishes....

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Read before you download.

It's Friday morning around six AM and I'm sitting here at my desk removing unwanted programs from a client's computer.  Why, might you ask? Because when you meet someone, like Mr. Schafer of Stitches Inc, a locally owned and operated commercial...

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Happy Thanksgiving.

On days like today it's important to remember: We work to live, not the other way around.  Wishing you a wonderful bit of time off with family, friends or just the opportunity to step away and experience something fun!    

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Key Word Search

Everyone talks about how important key words are to online marketing, but do you know how to find them? Keyword Tool Helps You Find The Keywords That People Are Typing Into Google Search Box! It generates up to 750+ suggestions for...

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Hula Girl Ice Cream and Grill Picks Up Some Local Street Cred

Congrats to one of our most favorite eating establishments in Selma, NC! Rose and Ray Pitman are a shining example of living the American Dream. Read the article below to find out more on why these two amazing entrepreneurs...

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A Simple Twist of Fate

"Brought on by a simple twist of fate." a quote from Bob Dylan, greets you as walk in the front door of this almost quaint little restaurant located on the main drag coming into downtown Smithfield, NC. Immediately you are...

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Open For Business

  Open for business. Though we are still loading product. Integrated Healing Essential Oils is now selling their natural and organic health and beauty products out of our demo store.  Want to learn more? Check out www.integratedhealingoils.com  Or check out our feature brand...

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Don’t get got. 

  When you are first starting out, it's difficult to tell the good deals from the bad one's. And with everyone throwing discounts, one time offers and special pricing at you, it's no wonder thaat so many businesses end up...

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Competition is not a four letter word.

A couple of years ago I sat out side on the patio of a bar at North Hills, talking to one of the managers about a new business moving in next door. They were worried, understandably, about the competition....

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Open For Business

 Open for business. Though we are still loading product. Integrated Healing Essential Oils is now selling their natural and organic health and beauty products out of our demo store.  Want to learn more? Check out www.integratedhealingoils.com  Or check out our feature brand...

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Change your environment. Change your perspective.

When I was in design school we had a professor who would periodically make us stare at the wall. If we were stuck on a design problem, he would ask us to stand up, move away from the table,...

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It’s a billboard you already pay for!

  This week at Platform we were busy putting up our outdoor signs. After a whole lot of weeding (removing the vinyl from around the lettering) , careful measuring and a day of climbing up and down ladders...we've about got...

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Obey the sign.

Or in this case, the city zoning laws. To comply with city zoning laws we had to change the dimension of our corner hanging sign. Integrated Healing is our featured brand and they will have a demo store inside Platform. The...

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I’m bleeding!

Because Integrated Healing is a start up company, high dollar printed label options just aren't in their budget. Luckily we have a local printer here in Selma who is reasonably priced and very helpful in keeping costs down. Unfortunately one...

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